For Luuc Heijboer Boomverzorging, a local tree worker in the Netherlands, I developed a brand new website.

The assignment was simple – he wasn’t satisfied with his current website, which was a one-page website and wanted to improve his ranking on Google.

In a couple of months, I complete redesigned his website with a focus on conversion, clear call to actions and social proof. These are design principles that help to communicate information in an convincing way.

In collaboration with the client, new content was created focused on improving the rank in Search Engines.

Within weeks, the website ranked number one for the search term ‘Boomverzorging Zeeland’. The previous site that ranked number one was also a website developed by me. That one now ranks second.

The website was built with an in-house developed theme, which uses the WordPress Custom Fields framework that I developed.